Purpose of Position:

ACHRO/KRO is looking a full-time Market linkage officer (based in Kandahar, Afghanistan). The Market linkage officer will be responsible for market linkage of WFP, Wheat value chain project’s beneficiaries. He/she will provide support the project manager, agriculture trainers and the Kabul based program department. Main responsibilities of the Market linkage officer are to link producers and project’s beneficiaries with market.

Job Description:

• Market linkage officer will be mainly focus on marketing, promotion, and advertisement agricultural  products and services and ensures producers massage has been reach to its customers, clients, and business partners and ACHRO/KRO strong presence and exposure in market .and link project beneficiaries to market
• He / She will in charge of the organization's entire marketing activities and handles formulating, directing, and coordinating marketing activities to influence client/customers to choose the Project related products and Services over competitors.

Duties & Responsibilities

• Leads and manages marketing, promotion, and advertisement activities.
• With assistance of BD and Marketing team develop efficient and intuitive marketing and advertisement materials.
• Prepare materials for planning meetings, take minutes as required
• Contribute to the project plan and preparation of checklists
• Research audiences as agreed with the Marketing Manager
• Keep the marketing database up-to-date, importing new data, updating records and performing the necessary cross checks
• Prepare marketing statistics
• Help identify and research suitable client
• Electronic and digital filing as required
• Manage ACHRO social media accounts and responding customer quires in timely manner.
• Organize and oversee advertising/communication campaigns exhibitions and promotional events.
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
• Initiate and control surveys to assess customer requirements and dedication.
• Write copy for diverse marketing distributions (brochures, press releases, website material etc.).
• Maintain relationships with vendors to ensure collaboration in promotional activities.
• Regularly interacts with project managers (Stakeholders) to receive information and updates about marketing progress and results.
• Presents regular updates and information to other department heads and executives.
• Adheres to and implements company policies and procedures.