Job Summary:

The Marketing Officer is a member of the Administration Department and reports to the Administration Manager. He/She will ensure marketing activities are carried out, propose new locations for expansion, plan and work with all department to execute promotional activities, ensure customer service standard and maintain visibility of the brand and good company image.

Duties & Responsibilities:

Marketing campaigns and database management
Identify companies and organizations within different target markets as agreed with the Administration Manager and perform market research as required
Co-ordinate weekly direct mail initiatives (planning, mail merge and individual letters, printing, checking, signing and packaging)
Draft new letters as required in conjunction with the Administration Manager
Keep the marketing database up-to-date, importing new data, updating records and performing the necessary cross checks
Prepare partner briefing packs prior to prospect appointments
Prepare marketing statistics
Electronic and digital filing as required

2. Events and hosted networking
Prepare materials for planning meetings, take minutes as required
Contribute to the project plan and preparation of checklists
Research audiences as agreed with the Marketing Manager
Research venues and catering, supplier liaison as required
Internal communication and diary co-ordination
Liaise with the graphic designer to ensure quality work delivered on time and to budget
Co-ordinate the distribution of invitations, monitor responses, manage follow ups and manage cancellations
Prepare supporting materials (literature packs, promotional merchandise, delegate lists, name badges, place names, table plans etc.)
Event set up and clear down
Networking as appropriate
Co-ordinate follow up activity, monitor referrals, actions, work won Measure and report outcomes

3. Internet and Email Marketing
Manage email distribution list including new subscriptions, opt-outs and bounce backs

4. Assist in monitoring the market for developments of significance
Edit and / or draft articles for the e-news as required
Distribute e-news to contacts and staff, as appropriate
Monitor website analytics and report back as required
Draft copy for the website, liaise with web hosting company to ensure changes are made in an accurate and timely manner
Provide assistance in developing internet presence, improving search rankings, developing a social media strategy and improving visibility over time
5. Stationary
In conjunction with the Administration Manager, monitor and stock branches with appropriate stationary.
Handle deliveries, checking accuracy and quality of goods, co-ordinate the distribution of materials between offices and storage/
Collate suitable imagery and create a photographer’s brief where bespoke imagery is required
Prepare distribution lists, plan and manage the distribution process as appropriate

6. Public Relations
Help identify and research suitable client and internal stories
Prepare agency briefs and / or draft press releases as required
Support the Marketing Manager in liaising with Partners
Monitor and record printed and online press coverage for FINCA
Distribute press items of note to interested parties
Research suitable media outlets, editors and presenters as required (e.g. printed and online press, social media, trade press, TV and radio)

7. Internal communications
Collate internal and external news stories
Draft in-country internal newsletter
Prepare marketing statistics and information on referrals, introductions, networking activity, events, press releases and new clients
Work with the Marketing Manager to agree content and check accuracy of the internal newsletter, before distributing to staff
Keep the internet and social media up-to-date, adding images, news and documents as required
Contribute to the ongoing development and monitoring of internal relations and brand management

8. Marketing audit and strategy
Perform market, competitor and internal research as agreed with the Marketing Manager
Collate data and prepare marketing statistics
Contribute ideas and suggest new initiatives or areas of improvement
Prepare supporting materials as requested
9. Marketing processes and standards
Comply with marketing standards and follow set processes for routine work
Assist with the development of marketing processes over time
Contribute ideas for improving marketing standards and processes
10. Miscellaneous administrative duties
Prepare and distribute supporting materials for management and ad-hoc meetings Prepare marketing materials and proposals as required
Desk research as required for Partners
Liaise with vendors, as necessary
Ad hoc duties as required